Taking business signs for granted is a big mistake. Making an investment in a great business sign can steer your business in the right direction, and help you bring in more clients and more business.
WHY YOU SHOULD HAVE BUSINESS SIGNS IN PLACE
You’ve probably heard this before: “A business without a sign, is a sign of no business”. Now, as a business owner, that is the opposite of what you want, no? You open a business to have tons of people come in and buy your products or services. However, many people disregard the importance of having a business sign.
If you want your business in the Tennessee and Kentucky area to be successful, here’s why you should definitely have a sign.
Let’s say you walk by a store you’ve never seen before but it doesn’t have a sign. You don’t know what they sell or what they do. Then you look across the street and realize there’s another new store but this one has an attractive sign, one that stimulates your interest. Which would you want to visit? What you’d choose in this scenario is probably what most people would choose, too. A nice-looking business sign is like a visual welcome that makes people want to go inside.
These days everyone has a GPS. Whether it’s on their phone, their watch, wherever, it helps people get places. The thing is, even if a GPS takes you to the right place, you need to have something that allows you to identify the place before you know you’re where you need to be. The lack of a business sign can cost you customers, because if they can’t find you, they’ll go somewhere else.
PROMOTE BRAND AWARENESS
Signs are definitely marketing tools. They can get people interested and help them remember you. If your sign is very descriptive of your business, it becomes recognizable and part of your brand image. Plus, you can make it your cover photo on Facebook and it will probably show up in Google results. Again, making it easier for people to identify you.
GET A GREAT SIGN FOR YOUR TENNESSEE AND KENTUCKY BUSINESS
At Advance Signs & Graphics, we can help your business be seen while also standing out from the competition. Get a one-of-a-kind sign that no one can resist. Contact us today!